A content upgrade is a unique type of email opt-in created for a specific blog post or page. In exchange for an email address, users are offered a download related to the post or page they’re visiting.
A content upgrade can be anything that expands on or supplements specific content … like an ebook, cheatsheet, checklist, whitepaper, report or even printables like templates, design files or planners. Target users with content they’ve already shown interest in, thereby increasing the the likelihood they will opt in for more.
